Runway on the Sand

Where Sun, Sand, and Style Meet at the Beach

Luxury fashion brands have been venturing into hospitality for decades, taking over beach clubs worldwide, and transforming them into branded havens of style and luxury. From Saint-Tropez to Capri and Marbella, these fashion powerhouses are redefining the Summer experience with their exclusive collaborations adorning beachside locations with their signature monogram-branded sun-loungers, parasols, and towels.

Jacquemus x Indie Beach in Saint Tropez

The visionary designer Simon Port Jacquemus has revealed his latest masterpiece: a brand-new boutique and the first-ever branded beach in the glamorous Saint-Tropez. Fashion and luxury enthusiasts alike can now explore the brand's newest collection exclusively at the boutique while enjoying the stylish ambiance of Indie Beach, relaxing on yellow-striped sun loungers, beneath chic umbrellas, and admiring the ornamental surfboards. For an added touch of luxury, a Saint-Tropez yacht charter, allows guests to immerse fully in the allure of this fashion destination.

Dolce & Gabbana x marvellous locations of Capri, Taormina, Marbella, and Saint Tropez

Dolce & Gabbana's iconic designs adorn renowned resorts throughout the Mediterranean. From Capri's Grand Hotel Quisisana to Taormina's San Domenico Palace, the Blu Mediterraneo pattern adds a touch of elegance to the coastal atmosphere. Guests at La Cabane beach club in Marbella and Casa Amor in Saint Tropez are treated to remarkable transformations, immersing them in exceptional experiences infused with the brand's distinctive style.

Louis Vuitton x Cheval Blanc in Saint Tropez

Louis Vuitton and Cheval Blanc Saint-Tropez unite in a harmonious fusion of luxury and style, as deckchairs and pool accessories at the renowned hotel undergo a spectacular transformation with the iconic Louis Vuitton design adorning every detail, creating a timeless and refined seaside holiday atmosphere.

Dior x Shellona beach in Saint Tropez

Shellona Beach, known for its chic, relaxed ambiance, has chosen to partner with Dior to offer guests a luxurious and refined experience. Upon arrival, guests are welcomed by Dior-designed deckchairs showcasing the iconic brand logo, offering a stylish means to unwind while basking in the radiant sunshine of the Cote d'Azur.

Loro Piana x La Réserve à la Plage in Saint Tropez

La Reserve A la Plage, in Saint Tropez, showcases the vibrant colours and unique patterns of Loro Piana's palette, making Summer accessories like umbrellas and beach towels stand out with the iconic Suitcase Stripe multi-striped motif. The classy and fashionable ambiance extends further with Loro Piana Interiors' outdoor fabrics, adding a touch of uniqueness to the captivating environment of this beach club.

VALENTINO x Palazzo Avino on the Amalfi Coast

Luxury hotel Palazzo Avino on the scenic Amalfi Coast in Ravello, Italy, has partnered with Valentino on an extensive summertime pop-up. The bespoke beach club, adorned in Valentino's iconic red hue makes the eye-catching umbrellas and sun loungers hard to miss amongst the cliffs. The resort additionally boasts a Valentino boutique showcasing the brand’s “Escape” 2023 capsule collection.

Gucci x Loulou Ramatuelle in Saint Tropez

Continuing its affinity for Saint Tropez, Gucci partners with Loulou Ramatuelle Beach Club introducing its unique aesthetic to every aspect of the Beach Club experience, marking the exclusive capsule collection Gucci Summer Stories offering a peek into Gucci’s dreamscape, with branded loungers, parasols, and an on-site boutique.

Fendi x Puente Romano in Marbella

Fendi captivates the Puente Romano Beach club in Marbella, infusing the elegant space with the brand’s iconic vibrant colours and signature prints from furniture to cushions and textiles creating a distinctive ambiance where guests can unwind and indulge in the luxury of the beach club.

These collaborations redefine the Summer experience, offering visitors a fusion of fashion, luxury, and breathtaking locations. From Saint-Tropez to Capri, Marbella to the Amalfi Coast, these partnerships create unforgettable memories for fashion enthusiasts and travellers seeking style and an elevated touch of elegance, chartering a yacht in these glamorous destinations offers a seamless way to fully immerse oneself in the refined world of fashion and luxury.

Please get in touch with our charter team at or +377 99 99 98 60 for any enquiries regarding available yachts around these beach clubs in the Mediterranean this summer.