Yachting Partners International (YPI) rebrand and new website launch
Yachting Partners International (YPI) has today, 25 May 2021 launched a new website as well as a complete brand overhaul.
Following the new ownership since September 2019, YPI has undergone a considerable change in business strategy, company structure and company culture. The launch of the brand transformation consolidates these changes and symbolises the transition into a whole new phase for the business; one that is under new ownership with a revised strategy, world-class talent and a fresh and modern approach to the world of yachting.
Led by its in-house team, YPI has redefined its brand positioning and strategy with a new visual identity that marks a new era for the company. The brand vision retains the longstanding heritage of YPI, whilst looking forward to a future positioned around technology, innovation, sustainability and the next generation of yachting. Business-to-business partnerships and collaboration remain at the heart of the company and continue to drive its success.
Despite the pandemic, the company has made great achievements, hiring senior talent and implementing new operational systems, as well as adopting new technologies and an updated sustainability strategy. As a yachting business, YPI acknowledges a collective responsibility to reduce their environmental impact to protect the health of the oceans so that they can be enjoyed for many generations to come. Ultimately, the company is striving to reduce the impact of their business to as close to zero as possible by committing to a strategy that tackles four core pillars within the sustainability space: carbon, chemicals, single-use plastics and wellbeing.
Over the last 12 months, YPI has supported important community initiatives that align with the company’s sustainability values, including sponsoring the Monaco Solar and Energy Boat Challenge organised by the Yacht Club de Monaco, the Calvi to Monaco Water Bike Challenge for the Princess Charlene of Monaco’s Foundation and supporting the Monk Seal Alliance.
Abdullah Nahar, Director at Yachting Partners International said: “The launch of our new brand and website is an exciting new chapter for YPI. The rebirth of YPI will drive positive change, whilst reinforcing our long-term commitment to our clients, partners, and employees. As the world starts to recover from what has been a very tough period, we move into the second half of the year with top-of-the-range technology, revised brand positioning and a strong sustainability plan”.