Louisa Lau

Head of Creative


  • English (United Kingdom)
  • Chinese (Simplified, China)


YPI London

About me

Travel has always played a huge part of my life, as I grew up visiting the north Kent Coast and Scotland, as well as annual trips to South East Asia. I have worked as an art director and designer for the past 13 years, with expertise in the luxury, fashion, publishing and travel sectors. Before joining YPI, I led the creative team at Black Tomato Group; delivering brand roll-outs, global campaigns and creative strategies for travel and lifestyle brands. I thrive on helping brands tell their story, creating visual solutions across thoughtfully crafted brand, print and digital platforms.

My favourite destination


Of all the places I’ve travelled to, Indonesia is at the top of the list. With 17,000 islands, the country has so much to offer. I love that you can experience traditional local culture, hike volcanoes to breath-taking views or go snorkelling with giant manta rays and turtles, all on the same island. The Gili Island archipelago is my ultimate desert island escape.