Joana Gathercole

Marketing Director


  • French
  • English
  • Portuguese (Brazil)
  • Italian

+377 99 99 94 62

YPI Monaco

About me

Spending my life between Brazil, France and Switzerland gave me a lifelong love of travelling, so after roles in Industrial Design in Brazil, I joined yachting and spent a few years seeing the world. I then moved to Paris, gaining an MBA in Luxury and Fashion before working for 5 years at Chanel’s Global HQ as a project manager in Marketing & Communications for the Fashion Division. Understanding different cultures, learning how customer behaviour differs across regions and generations, and adapting global strategies to local markets transferred perfectly to my role as YPI Marketing Director.

My favourite destination


Indonesia is a different world, where mountains and volcanoes loom over clear blue seas. It’s fantastic for snorkelling with incredible sea life, and beyond the popular tourist resorts are tranquil green landscapes to explore. I recommend a trip out to Nusa Lembongan, still off the beaten track and just stunning.